web text video
A motion-driven, mobile-friendly concept for presenting bus.group’s projects was developed through 4:5 and 16:10 formats. Projects playback within a rolling ‘story’, foregrounded against the clean and minimised UI. An index view of projects employs a tag-based search functionality for filtering through the studio’s diversity of output.
Accompanying the design work, I led the reproduction of project material in direction and editing. Furthermore, I developed the studio’s copywriting in strategy and form, establishing a playful but sincere tone for their opening statement as a studio, driven by a headline-format for each project’s narration.