HUMANATURE signals a new era of sustainable, ethical production for the winter clothing company. The Standard Expedition Parka is made from recycled and undyed fabrics and 100% responsibly sourced down and reclaimed fur.
For 2021, a 3D campaign film that unveils the Parka within a cocooned, arctic world. The animation travels inside and outward, revealing its arctic technology. In the following year, we built upon the collection’s campaign direction with a combined live-action and CGI film that follows its protagonists through the parka’s own mountainous landscape.