Ollie George is a creative generalist [design, art direction, copy/writing, production and research], specialised in giving shape to projects across art, commerce, and digital culture.
I led the creative concept for the inaugural edition, building a visual world around the tension at the heart of the festival's location: raw urban infrastructure colliding with open nature in Musgrave Park, Gold Coast.
The identity translates that duality into a spectral visual language — textural interfaces that make sound visible, turning frequency into form and space into rhythm. Applied across social content, on-site signage, and bespoke animated treatments for each performing artist.
with bus.group
Schwarz Foundation is a private non-profit based in Athens and Munich that fosters the exchange of ideas and practices between cultures and countries. Their need to archive a body of thematically distinct programmes led me to develop a tile-based display system, in which each initiative is given its own visual mark — a flexible identity-within-an-identity.
The display system is complemented by a dynamic widget menu that adapts in real time to the user's selection, freeing up screen space to view and engage with more content.
↗ schwarzfoudation.com
with Enno Pötschke, bus.group
Code by Owen Hoskins
The platform archives and presents a wide body of contributions to HKW's long-term research project of the same name. I built the design concept around a networked map of contributions, where each piece is assigned keywords and a scale of relation — placing it in proximity to others.
From this map, users can build, edit, and share a custom reading list, expanding any selection into a split-screen or full reader view. The map-reader duality was engaged as an opportunity to propose a more situated and contextual reading experience online.
↗ wholelife.hkw.de
Code by André Fincato
I developed a motion-first design concept for presenting bus.group's work across 4:5 and 16:10 formats — projects play back within a rolling story format, foregrounded against a clean, restrained UI. An index view uses tag-based search to navigate the studio's breadth of output.
Accompanying the design work, I led the reproduction of the agency’s early project material (2017–2022) in direction and editing. Furthermore, I developed the studio’s copywriting in strategy and form, establishing a playful but sincere tone for their opening statement as a studio, driven by a headline-format for each project’s narration.
↗ bus.group [feat. 2026 refresh 👀]
with bus.group
Code by Nikolai Sivertsen
Woolmark invited On and Salewa to set challenges for emerging textile designers in their respective Running and Ski/Mountain categories — rewarding forward-thinking solutions in performance fabric. The brief was to hold together a diverse set of finalist concepts within one coherent campaign.
I co-developed a campaign that defines a connective visual thread across the finalists’ diversity of concepts and material. Inspired by Franco Grignani’s iconic Woolmark logo design, a winding 3D protagonist takes centre stage, weaving the finalist’s polyphonic results into one multi-layered narration.
with bus.group
In search of a mark that could hold an experimental editorial identity across formats — publication, moving image, and merchandising – I developed an amorphous, shapeshifting series of logotypes: drawn, not set, and deliberately resistant to a fixed form.
Working with the lead diviner Bollo Pierre ‘Tadios’, artist Tomás Saraceno, and the project’s local collaborators, I produced the web portal to present, offer and archive this historic practice. The need to ensure creative agency and authorship for Bollo and other diviners gave rise to a co-creational, evolving design process since its launch in 2021 with the funds of Berliner Festpiele.
The web project has been the subject of several exhibitions, including Coming Soon at Lafayette Anticipations (FR), Web(s) of Life at Serpentine Galleries (UK) and Particular Matter(s) at The Shed (US), and featured in international press coverage.
↗ nggamdu.org
with Studio Tomás Saraceno
"BRUK is a new platform for fresh variations on the soundsystem ethic, developed as an artist-focused endeavour and geared towards producers with range, depth and ingenuity in their sound."
with bus.group