Woolmark invited On and Salewa to set challenges for emerging textile designers in their respective Running and Ski/Mountain categories — rewarding forward-thinking solutions in performance fabric. The brief was to hold together a diverse set of finalist concepts within one coherent campaign.
I co-developed a campaign that defines a connective visual thread across the finalists’ diversity of concepts and material. Inspired by Franco Grignani’s iconic Woolmark logo design, a winding 3D protagonist takes centre stage, weaving the finalist’s polyphonic results into one multi-layered narration.
with bus.group