Ollie George


Art director, designer, writer and researcher based in Berlin.

Woolmark Challenge
2022

video
Directorial assistance, video editing and 2D motion design for an incubation platform by Woolmark.

Designed to award emerging talent for forward-thinking solutions in performance textile design, Woolmark invited On and Salewa to initiate projects for the challenge’s participants in their respective ‘Running’ and ‘Ski/Mountain’ categories.

We developed a campaign that defines a connective visual thread across the finalists’ diversity of concepts and material. Inspired by Franco Grignani’s iconic Woolmark logo design, a winding 3D protagonist that takes center stage across all projects, weaving the finalist’s polyphonic results into one multi-layered narration.

with bus.group