video
Designed to award emerging talent for forward-thinking solutions in performance textile design, Woolmark invited On and Salewa to initiate projects for the challenge’s participants in their respective ‘Running’ and ‘Ski/Mountain’ categories.
We developed a campaign that defines a connective visual thread across the finalists’ diversity of concepts and material. Inspired by Franco Grignani’s iconic Woolmark logo design, a winding 3D protagonist that takes center stage across all projects, weaving the finalist’s polyphonic results into one multi-layered narration.
with bus.group